Google Business Profile Optimisation Guide

A well-managed Google Business Profile helps nearby customers discover, assess, and contact your business directly from Search and Maps. Accuracy and ongoing activity matter more than filling the profile once and forgetting it.

Complete and verify core details

• Use your real-world business name without extra keywords
• Keep phone, website, hours, and address accurate
• Define service areas without creating false locations
• Add holiday hours before Australian public holidays

Select categories and services carefully

Choose the most specific primary category that reflects your main offer, then add relevant secondary categories. List genuine services with concise descriptions that help customers understand what you provide.

Strengthen the profile with media

Upload current photos of your team, premises, work, products, and customer experience. Clear, authentic images usually build more confidence than generic stock photography.

Build a compliant review process

Ask customers for honest reviews after meaningful interactions and respond professionally to positive and negative feedback. Do not offer incentives that distort sentiment or selectively block unhappy customers.

Track actions and maintain accuracy

Review calls, website clicks, directions, search terms, and booking actions. Check the profile monthly for suggested edits, outdated details, duplicate listings, and customer questions that need answers.